As a part of a digital overhaul, BigSteelBox was looking to broaden their online presence in moving and storage, specifically looking to drive search engine rank through earned media coverage. After mapping our digital goals, we were brought on board to further humanize the brand through influencer marketing and social campaigns. The goal was to take moving day (known as one of the most stressful days a person can experience) and make it a frictionless experience. One of our tactics included facilitating a partnership with HGTV star Todd Talbot. Working with Todd’s family and moving expertise we designed a PR campaign and contest experience contest to further drive social media followers and connect the BigSteelBox brand to positive brand experience.
The contest drew more than 1260 contest entries, 700 voluntary newsletter subscriptions, 10,000 video views, and 500K+ impressions on social media. In the months following, countless customers approached both Todd and the BigSteelBox team mentioning the campaign is why they’d opted for BigSteelBox to help with their family’s move or home renovation project. Todd ended up being a brand spokesperson when CTV Vancouver’s Ross McLaughlin was working on a story about the busiest moving day of the year.