—Case Study

Biossance

Action

US-based clean beauty brand, Biossance, requested we conceptualize an experience to engage beauty and lifestyle influencers/press with a goal to generate social media activity and secure press coverage. To ensure the activation reflected the polished and modern look and feel of Biossance, we chose a space with clean white lines and lots of natural light. As any skincare regime starts at daybreak, we suggested the event take place in the morning with a longtable breakfast catered by professional chef, Juno Kim, who curated a coursed plant-based meal. To spark the group’s appetite, we invited one of Vancouver’s leading yoga instructors to lead a relaxation class prior to breakfast. The hashtag, handle and Biossance GIPS were shared to enhance posting and trackability. As well, the products were displayed in a bed of eucalyptus to prompt social sharing.

89
Instagram Stories
1M
Social Audience Reached

Reaction

The event drew 30 guests across the brand’s target audiences including nutritionists, broadcast contributors, reporters and top-tier beauty and health influencers. Within a few hours, social posts reached an online audience of 1M+ with a total of 89 stories on Instagram. An on-site presentation by Biossance translated into strong message pull-through in social captions alongside the inclusion of brand handles and hashtags. Media features were secured in Boulevard Magazine and Where Magazine.