All natural, gluten-free crunchy snack Moon Cheese, is a fast growing brand in the snack and specialty food segment. The team at Moon Cheese approached Talk Shop to help ensure that their social media content and activity matched the growing retail presence of the brand and provided a channel for direct customer engagement. To achieve this, we focused on improving the quality of social media content for Moon Cheese, establishing more consistent channel use and developing creative campaigns, contests and partnerships to foster engagement and support the growth of the Moon Cheese fan base online.
Talk Shop initiated and manages ongoing photography and videography for Moon Cheese to establish an exciting brand presence online. Consistent social media channel management has resulted in an increase in the Moon Cheese following by 40%, an increase in engagement by 80% and the successful execution of influencer collaborations, contests and campaigns, including partnerships with Olympic Athletes and NASA. Additionally Talk Shop has helped Moon Cheese to harness the power of social media to connect directly with customers, conduct product sampling and participate in the online communities relevant to their brand. Since partnering with Talk Shop, Moon Cheese’s North American distribution, retail and online sales have continued to sky rocket and the company is expanding product and skew offerings.