After quietly operating their global headquarters in Vancouver for 30 years, ACL’s team looked to us to support recruitment efforts through media exposure. We built a strategy that leveraged their key assets: nationally recognized company culture, world-class product and Laurie Schultz, their CEO and one of Canada’s most powerful women. Local media was pitched around award wins and announcements, culture was highlighted in highly visual lifestyle press and Laurie was positioned as a thought leader through a series of bylined articles in business and tech press.
Our efforts resulted in a monthly thought leadership piece in Techvibes, alongside coverage landed in titles as varied as BC Business, Business in Vancouver, Daily Hive and Vancouver Magazine. Since beginning our engagement, coverage has resulted in over 25M impressions and anecdotally, applicants have shared that they have learned about ACL’s culture, product and CEO from media.