Givex’s Toronto office was looking for a PR partner to help elevate brand recognition and increase demand in the Toronto market. Having worked with PR firms in the US and the UK, Givex approached Talk Shop to take on driving awareness around their suite of products while positioning the company, and it’s Executive team, as leaders in the Toronto and national tech space. A comprehensive media strategy was built to guide our efforts and garner coverage with a focus on the company’s products, customers, and corporate profile.
Talk Shop garnered 107 media hits in the Toronto market as well as across Canada. As a direct result of coverage, Givex has seen an increase in web traffic and job applicants that reference employer-focused coverage in the interview process. Earned coverage has resulted in over 686M impressions.