Hut 8 is a cryptocurrency mining company that engaged Talk Shop to manage its image amongst retail and institutional investors, regulators, and the communities in which they operate. Our team quickly came up to speed on the ever-shifting emerging blockchain space and executed a strategy that saw the development of two communications tracks. The first was geared towards business media and investors, focusing on key metrics such as megawatts, petahash and capital raised. In contrast, the second track looked at the positive impact on the communities in which Hut 8 operates, including jobs created, economic diversity and infrastructure improvement. Our team produced an event on-site in Alberta and hosted a media tour of Hut 8’s Medicine Hat facilities.