Hut 8 is a cryptocurrency mining company that engaged Talk Shop to manage its image amongst retail and institutional investors, regulators, and the communities in which they operate. Our team quickly came up to speed on the ever-shifting emerging blockchain space and executed a strategy that saw the development of two communications tracks. The first was geared towards business media and investors, focusing on key metrics such as megawatts, petahash and capital raised. In contrast, the second track looked at the positive impact on the communities in which Hut 8 operates, including jobs created, economic diversity and infrastructure improvement. Our team produced an event on-site in Alberta and hosted a media tour of Hut 8’s Medicine Hat facilities.
Over 250 pieces of coverage have been secured to date in outlets including Fortune, the Wall Street Journal, Bloomberg, BNN and the Globe and Mail. Equally importantly, Talk Shop secured ongoing positive coverage in small community publications that have educated the public on cryptocurrency mining and its impact, creating a welcome environment in which Hut 8 can operate. At major conferences, such as Consensus, we secured desksides with major outlets like the Wall Street Journal, Bloomberg and Bitcoin Magazine.