Mojio was at a pivotal place in the cycle of their company. They were innovating beyond the masses, establishing global partnerships and increasing the rate at which the world accepted technology that enabled connection to vehicles, but no one knew about it. Being a B2B2C company meant that they were often left out of the big story. They were finding it hard to recruit talent at the rate that they needed to and needed support to get exposure for the large scale partnerships and announcements that they were making. We led the strategy and execution of a Canada-wide employer brand promotion, establishing Mojio as an innovative, forward-thinking company that accelerates careers. In tandem, we coordinated three large product/partner launches (Bell, Rogers, TELUS), a massive Series B financing announcement and established a go-forward thought leadership campaign for company executives.
In six months, our media coverage has garnered over 6M impressions with an overall ad value equivalency of $1.3M. Notable coverage included Fortune Term Sheet, Pitchbook, Geekwire, Crunchbase Daily, CB Insights, CNBC and The Globe and Mail. We have just increased our scope of work to look after PR and media relations for both Canada and the United States.