Increase in Canadian Brand Awareness
Looking to strengthen brand awareness and help launch the Owlet Smart Sock V.3, Owlet engaged Talk Shop to develop and execute a strategic media campaign to garner media attention across Canada. In addition to driving attention to the Owlet Smart Sock and Owlet Duo, Talk Shop was tasked with raising awareness and increasing market share of voice for the Owlet brand, positioning the company as the go-to expert for early parenting and infant safety. Talk Shop leveraged a multi-pronged approach to garner impactful media attention and increase brand awareness in the Canadian market through a virtual media brunch event, strategic partnerships, regional surveys, and always-on PR.
Within one year of working together, Talk Shop secured over 500 pieces of media coverage that communicated the benefits and brand ethos of Owlet. Coverage spanned top-tier outlets including National Post, Daily Hive, Yahoo Style, The Loop, CTV Toronto, Breakfast Television Toronto, VITA Daily, NewsTalk1010, and Mother Muse. The coverage had a reach of over 400M, and brand awareness improved from 35% to over 50% across Canada within the first four months of our partnership.