When the US-based social commerce platform, Poshmark, entered the Toronto market, they were looking for a local partner to support on-the-ground in building a community that would help their marketplace thrive north of the border. As the company’s first expansion outside of the US, Poshmark required a combination of consumer education, community outreach and awareness PR. To launch the brand, Poshmark hosted a media and VIP event. Talk Shop pre-pitched the announcement to media across Canada and invited top-tier media and influencers to the launch event, coordinating on-site interviews to provide media with a deep understanding of the brand and its launch into this market.