British Columbia’s provincial broadcaster, Knowledge Network, was excited about the launch of its new collection of documentaries entitled Globalization and Its Discontents. The collection consisted of six documentaries that all focused on themes of globalization and the interconnectedness of world economies. Knowledge Network engaged our team to raise awareness around the collection of documentaries and the work they do to engage with the community. We led the strategy and execution of a province-wide media campaign, aimed at shedding light on the subjects focused on in the documentaries.
In four months, our media coverage garnered 40 media hits, more than $400K in media ad value, and approximately 11M impressions. We secured coverage in CBC, National Post, Vancouver Sun and The Province among others and coverage positioned Knowledge Network as a leader in the broadcast space and an advocate for independent film producers, strengthening its market positioning.