—  Service


The UpSide is a showroom and event space showcasing brands, emerging designers and beautiful objects, curated to spotlight diverse and sustainable brands

Inspired by the silver lining or “upside” of Covid-19 and tectonic cultural shifts, our showroom pivoted to prioritize diverse and inclusive brands. In 2021, we furthered this mission to create Canada’s first digital tradeshow and B2B e-commerce marketplace, The EDIT in partnership with Warner McDaniel and Ribbon, a cloud-based digital platform.

Each month, the UpSide space changes its presentation on a rotating basis, hosting a variety of media, influencers and events in an intimate and safe setting.