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Case Study
FORM
Fast Stats
2.3B
Impressions1K
Media HitsFORM created the FORM Smart Swim Goggles, the first AR goggles that provide real-time metrics while swimming. To generate US media coverage before the official launch, FORM looked for a partner to help guide and execute its launch strategy. Following the launch, the wanted to continue to build momentum and secure coverage in its target verticals.
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Our Approach:
Talk Shop developed a multi-tiered review system that led to USA Today, VentureBeat, Men’s Health, WIRED, Gizmodo and many others to publish stories on the day of the FORM Goggles’ launch. Following the launch, Talk Shop supported on funding announcements, gift guides and employer branding, securing coverage in TechCrunch, Wall Street Journal, CNN, CNBC and the, New York Times.
Results & Reaction:
Talk Shop worked to ensure FORM is top-of-mind for athletes and consumers, identifying top targets and fostering relationships with reporters in swimming, triathlon, tech, and lifestyle verticals. Through consistent broadcast, print and online media coverage, Talk Shop garnered 2.3B impressions and over 1,000 media hits for FORM.
"“The team at Talk Shop went above and beyond with our campaign. We just wish we hired them sooner.”
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