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Case Study
Impressions Face & Body
Fast Stats
97
Media Hits1.5B
Impressions10+
Top-tier National OutletsImpressions Face + Body, a Chicago-based clinic in the MedSpa Partners portfolio, was struggling to regain momentum after a mismanaged rebrand. The clinic needed direction, visibility, and credibility in a highly competitive market. MedSpa Partners engaged Talk Shop to reposition the clinic by elevating the profiles of its two-star surgeons (Dr. Steven Dayan and Dr. Benjamin Caughlin) and to reignite marketing efforts that would drive brand awareness, improve SEO, and build a robust patient pipeline.
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Our Approach:
Talk Shop began by auditing the clinic’s entire marketing infrastructure. The team quickly identified ineffective channels and filled in critical gaps. Within 90 days, foundational marketing efforts were restructured for long-term success.
Next, we crafted a media relations strategy focused on thought leadership, securing national coverage across a variety of niche topics tailored to each doctor’s expertise. The strategy was integrated across the buyer’s journey—supporting everything from awareness and credibility to clinic traffic and conversion.
Results & Reaction:
Over the course of the 12-month engagement, Talk Shop secured 97 media hits and generated 1.5 billion impressions across leading national outlets. Coverage highlights include features in Allure, CNN, GQ, USA Today, MSN, Bustle, Fox, CBS, and New York Magazine.
These efforts helped re-establish Impressions Face + Body as a premier destination for cosmetic and facial plastic surgery. The clinic now enjoys a fully booked schedule, strong brand recognition, and increased authority within the medical aesthetics space. The doctors’ reputations as thought leaders have been cemented through consistent, high-quality press visibility.
More Work
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