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Case Study
TouchBistro
Fast Stats
322
Media Hits1.3M
ImpressionsTouchBistro partnered with Talk Shop to generate widespread media coverage for two proprietary research reports: the 2024 American Diner Report and the 2024 Canadian Diner Report. The objective was to secure earned media across both mainstream and industry outlets in North America, positioning TouchBistro as a thought leader in the restaurant technology space and driving visibility for key market insights.
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Our Approach:
Talk Shop created separate, tailored strategies for the two reports, leaning on American economic trends for the American report and TouchBistro’s Canadian roots for the Canadian report, in addition to industry-specific angles for trade media. Talk Shop created a press release, key messaging for TouchBistro spokespeople and an embargo pitching strategy to maximize coverage.
Results & Reaction:
As a result, Talk Shop garnered significant widespread coverage in both the U.S. and Canada. The American Diner Report was covered in trades like FSR Magazine and mainstream outlets such as USA Today, which syndicated heavily to nearly 200 outlets – all with backlinks. The Canadian Diner Report was featured in BNN, National Post, Financial Post, Toronto Sun, Yahoo! Finance, NOW Toronto and more.
“Talk Shop has been an absolute game-changer for our business. Their agency truly feels like an extension of our team, bringing unparalleled expertise that has helped breathe new life into our PR and communications strategy. We highly recommend Talk Shop to other businesses looking for a collaborative partner that truly understands how to elevate brand narratives and deliver impressive results while doing so.”
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