Case Study


Fast Stats
Media hits
Interviews Secured for Matt
The Ask:

Talk Shop was approached by Snap Inc., the global leader in Augmented Reality (AR), to provide a range of services. The challenges included elevating the Snap Canada brand through national and local mainstream media coverage, targeted trade coverage, and increasing exposure to Canadian companies on how brands can use Snap to market to their target audiences. Additionally, there was a need to grow the profile for Snap Inc. Canada General Manager Matt McGowan.


Our Approach:

To tackle these challenges, Talk Shop implemented an always-on media relations and thought leadership approach to Canadianize the Snap brand, raise awareness for Snap’s AR solutions, and elevate Matt’s profile as a go-to expert in the industry.

Results & Reaction:

We made Matt “one to watch,” securing coverage in Toronto Life, Bay Street Bull, The Feed, Tech Talk, and more. We honed in on Snap’s impact for brands, securing a notable feature in FASHION Magazine that was “exactly what their stakeholders wanted.” We Canadianized the Snap brand, securing stories in blogTO, Daily Hive, Curiocity, Narcity, and Toronto Star highlighting its growth in the market and investment to Canadian talent.