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Case Study
Traction on Demand (now Salesforce)
Fast Stats
300M+
Impressions150+
Media HitsTraction on Demand, a cloud technology and consulting firm and Salesforce’s largest consulting partner in North America (before its acquisition by Salesforce), approached Talk Shop with a clear objective. The company wanted to elevate its profile, gaining recognition as a leading voice in the tech landscape for both its innovation and forward-thinking company culture. With unique company initiatives and major announcements on the horizon, Traction on Demand needed targeted media support to amplify its message and build brand awareness across North America.
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Our Approach:
Talk Shop began by developing a comprehensive media relations strategy that targeted top-tier publications. The goal was to secure high-impact stories and thought leadership features in influential outlets such as Fast Company, Forbes, Quartz, DigiDay, FinTech Magazine, The Globe and Mail, Bay Street Bull, Global National, and Financial Post.
Recognizing the need to create a lasting impression in various sectors, the team widened the scope to include multiple new verticals. These sectors ranged from sustainability and manufacturing to high tech, education, and employee engagement. By crafting compelling narratives tailored to each vertical, we positioned Tractionites as subject-matter experts, ensuring each feature resonated with its target audience.
Additionally, we worked closely with founder Greg Malpass to amplify his visibility and credibility as a thought leader. Strategic opportunities were identified and leveraged to showcase his vision for cloud technology and his unique perspective on the booming tech ecosystem.
Results & Reaction:
Talk Shop’s efforts resulted in robust media coverage across the most trusted media outlets, cementing Traction on Demand’s reputation as a prominent player in the tech industry.
The expanded thought leadership strategy allowed the firm to connect with diverse audiences across a range of industries. Additional sectors like sustainability and employee engagement emerged as areas of influence for the company, supported by consistent and strategically placed media appearances.
On a personal level, founder Greg Malpass established a strong foothold in the market as an innovative and visionary leader. His voice became synonymous with foresight in cloud technology and the evolving demands of the tech landscape.
Through Talk Shop’s dedicated media relations and thought leadership approach, Traction on Demand significantly grew its brand authority and national presence, paving the way for future success and its eventual acquisition by Salesforce.
"“The team at Talk Shop went above and beyond with our campaign. We just wish we hired them sooner.”
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