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Social Media & Digital Marketing

From organic social media calendars to paid campaigns, PPC and SEO marketing, we work with clients to identify short and long-term goals. We develop strategies, craft key messages and execute from ideation to reporting.

 

Social Media Strategy

We love a good plan, and crafting a social media strategy for clients can serve as a blueprint for success. Whether you plan on continuing with an agency to assist in social media management or your internal team is simply looking to be pointed in the right direction, we can help build your roadmap. Starting with a discovery session, Talk Shop will lead the project by identifying business goals, analyzing metrics, pinpointing target audience behaviour. Our strategies are equipped with a social ecosystem audit, competitive analysis, content pillar strategy, and a channel strategy. We’ll also set achievable goals for the next 3 and 6 months.

 

Social Media Management

Take the guesswork out of your next post’s caption. Talk Shop can work with your brand with our social media management programs for Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok and more. Content calendar crafting, scheduling, proactive and reactive community engagement, as well as month-end wrap reports, keep you in the loop on your social channels at all times.

Paid Social Media

The average consumer has a presence on five or more social media channels which presents ample opportunities for brands to leverage their share of voice with a paid campaign. With experience on LinkedIn, Facebook, Instagram, TikTok, Twitter and Pinterest platforms, we know how, where and who to best share your message.

Google Ads (SEM, PPC)

Accompanying a solid social media strategy and PR plan, PPC (pay-per-click) campaigns, can offer substantial strategic value as part of a broader marketing roadmap. Clients have an opportunity to improve their CTR, brand awareness, promotion of local services, drive traffic to landing pages and increase conversion opportunities. Talk Shop is well versed in Google Ads, YouTube and Display ads.

 

SEO

Talk Shop offers technical, on-page and off-page SEO solutions to drive organic traffic, increase domain authority and get your website ranking organically.

 

Content Creation

Strong visual assets are a cornerstone of social media growth, trust, and overall brand consistency. Boasting an in-house creative studio, we can work with your brand to create photography, videography and other forms of multimedia for your social media strategy.