Supporting the Scale of a Global Fintech Leader

How Talk Shop helped Adyen launch its newest North American market, build local credibility and grow to 25% share of voice.

Public Relations
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Media Relations
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Executive Profiling
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Corporate Communications
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200+
pieces of media coverage
40M+
public impressions
25%
share of voice

Challenge

Adyen is a global financial technology platform, leading enterprise end-to-end payment processing, unified commerce, and financial services. When the company entered its latest North American market, that global reputation didn’t yet translate into local awareness. Adyen was entering a crowded payments and fintech landscape alongside established competitors with deep merchant relationships and years of credibility with media.

To gain traction quickly, Adyen needed to translate its global leadership into a distinct local story, build relationships with Canadian media and business leaders, and establish its executives as credible voices on the issues shaping payments, retail and commerce.

Our Approach

Talk Shop built an always-on communications program designed to establish Adyen’s local presence while connecting its global expertise to the conversations shaping Canadian business. We combined proactive and reactive media relations with product and partnership announcements, executive profiling and industry engagement to create consistent opportunities for Adyen to demonstrate its expertise across payments, fraud, innovation, retail and digital commerce.

Working closely with Adyen’s North American and global communications teams, we localized global narratives while building news stories around the priorities of Canadian merchants and consumers. Research on retail, hospitality and digital commerce created timely media opportunities, while partnerships and merchant stories involving brands including Lightspeed, Klarna, Aritzia, Simons and Mejuri provided tangible proof of Adyen’s growing role in the market. At the same time, thought leadership, bylined articles, awards and responsive commentary elevated Adyen’s in-market executives and kept the brand visible beyond major announcements.

Results

25%
share of voice
200+
pieces of earned media coverage
40M+
earned media impressions
Recognition for regional leaders through industry awardsTalk Shop led communications for the opening of Adyen's new market offices and executed an ongoing communications strategy to raise visibility on partnership announcements with Lightspeed and Klarna, merchant use cases, industry trends and product innovation.
Coverage has landed in tier one national outlets like Financial Post, CTV, BNN, Retail Insider.
Talk Shop has overseen the release of Adyen data reports on retail, hospitality and digital commerce, and supported merchant announcements with brands including Aritzia, Simons and Mejuri.

Much of the program's success comes down to a core value at Talk Shop - Care Wildly. The team's passion for Adyen’s mission and core business has led to continual innovation in the approach to media relations, industry participation, reputation building and executive profile, which together helped drive the brand forward quickly in a new market.  Talk Shop brings deep technology and innovation expertise alongside extensive consumer retail and lifestyle experience, which gives Adyen the market insight it needs to stay relevant to merchants and shoppers. Our approach is resourceful, finding continual opportunities outside the planned calendar.

Let’s Talk Shop.

Let’s Talk Shop.

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