The media relations agency that turns coverage into credibility.
At Talk Shop, we believe how you communicate shapes who you become. We take a strategic, story-first approach to securing earned coverage that aligns with your business objectives and resonates with the audiences that matter most. And we don't stop at traditional coverage: every placement is built to work harder, strengthening your search visibility and helping your brand surface and lead within AI-powered discovery platforms.
Deep, maintained relationships
Proactive and reactive
A media relations strategy
Curious about our Media Relations Services?
Media Relations Redefined: Earning Coverage That Works Harder
What It's Like to Work with a Top Media Relations Firm in North America
What It's Like to Work with a Top Media Relations Firm in North America
Talk Shop operates out of collaborative office hubs in Toronto, Vancouver, and Los Angeles, which means our media relations agency has real relationships in both Canadian and US newsrooms.
That cross-border footprint matters most when a brand is ready to build coverage beyond a home market. We help Canadian brands break into US trade press and national outlets, and help US and global brands establish credibility with Canadian media, using the same pitching standards and relationship-first approach on both sides of the border.
As a full-service media relations firm, we also don't treat earned media as a standalone tactic. Media relations work is planned alongside our public relations and corporate communications work, so a strong placement reinforces the same story your brand is telling everywhere else.
Work that speaks for itself
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Heart & Stroke
How Talk Shop has helped the Heart & Stroke Foundation secure record-setting media coverage and turn complex health data into stories that drive awareness and action across Canada.
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Rover
How Talk Shop helped Rover become a trusted voice on the cost of pet ownership, turning original Canadian research into a national conversation about pet affordability.
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Best Buy
How Talk Shop helped Best Buy stand out and drive sales across the country's biggest retail moments.
Frequently Asked Questions Regarding Media Relations
What does a media relations agency actually do day-to-day?
Media relations is a relationship-driven discipline, not a one-time push around a launch. On any given day, our team is building and maintaining relationships with journalists, editors, and producers whose beats align with your story. We're developing key messages and narrative angles that reflect your business goals, researching and mapping the right outlets and reporters for each story, and pitching with context. We're also preparing your spokespeople to represent your brand with confidence in an interview, and tracking what's landing so we can refine the approach in real time. The work continues between big moments, so that when news does break, your brand already has credibility built in.
How is Talk Shop's media relations strategy different from a mass press release blast?
Our approach starts with insight: we research the market, the news cycle, and the specific interests of the journalists we're pitching, then build a tailored media list of the people whose beats genuinely match the story. Every pitch we send is tied to a real, current industry conversation, because that's what makes a reporter want to write about you instead of filing the email away. It's slower than an email blast, but it's what builds coverage that actually moves your brand forward.
Do you offer b2b media relations, or mainly consumer press?
Both are core to what we do. B2B media relations tends to focus on trade press, industry publications, and building your executives into recognized thought leaders through op-eds, speaking opportunities, and expert commentary that positions your leadership team as the voices reporters call first. Consumer-facing work leans more on lifestyle, local, and national outlets, with stories built around what resonates with everyday audiences. Many of our clients need a blend of both and we build strategies that flex across that full spectrum.
How do you measure whether media relations is actually working?
We align our strategy to what matters most to your business at the outset. We know coverage volume alone doesn't tell the full story, so we look past impressions. We track media relations metrics like key message penetration, tone, relevance, sentiment, and more. Beyond media metrics, we look at business objectives like conversions, sales, new leads, etc. All of this rolls up into regular reporting tied back to the goals we set together at the start, so you always know not just how much coverage you're getting, but whether it's the right coverage.
Let’s Talk Shop.
