Influencer Marketing Services

The influencer marketing agency that turns creators into a growth channel

We believe influencer partnerships work best when they're built on real alignment - not just a follower count. As a full-service influencer marketing agency, we align every influencer partnership with your brand's values, audience segments, and business goals to create cohesive storytelling across channels.

Creator partnerships

built around building lasting brand credibility and trust.

Campaigns

designed to move real metrics: followers, views, sales, and brand recognition.
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A dedicated influencer marketing team

managing outreach, negotiation, briefing, and reporting so your team doesn't have to.

Curious about our Influencer Marketing Services?

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Our Approach

Influencer Marketing Redefined: Outcome-Driven Creator Partnerships

Too often, influencer marketing starts with the tactic: find creators, secure posts, generate impressions. At Talk Shop, we start with the outcome. We define what the campaign needs to achieve, then build the right mix of creators, platforms, content, and amplification around it. Our influencer marketing services are typically designed to deliver against five core objectives:
01
Thought Leadership
Talk Shop positions your executives as the voices your industry turns to, developing bespoke strategies that identify the right platforms, publications, and conversations. From Op-Ed placements to LinkedIn content programmes, we handle every element of executive profiling.
Grow an Engaged Social Community
Drive Content Reach & Video Views
Drive Consideration & Action
Build Brand Awareness & Recognition
Create Content That Lives Beyond the Campaign
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1
Grow an Engaged Social Community
Follower growth is only valuable when you’re attracting the right people. We partner with creators whose audiences align with your target customer, using relevant, engaging content to introduce your brand to new communities and give them a reason to stick around.
2
Drive Content Reach & Video Views
Creators know how to make content people actually want to watch. From TikTok and Reels to longer-form storytelling, we develop platform-native content designed to capture attention, extend reach, and put your brand in front of new audiences in a way that feels natural to their feed.
3
Drive Consideration & Action
Influence should be able to move people closer to action. We build campaigns with clear calls to action and, where appropriate, tracked links, promo codes, retail integrations, and other conversion tools that help connect creator activity to traffic, consideration, and sales.
4
Build Brand Awareness & Recognition
Whether you’re launching a product, entering a new market, or looking to reach a new audience, the right creators can build familiarity and credibility quickly. We develop a strategic mix of creator tiers, communities, and content so your brand shows up consistently and authentically in the places that matter.
5
Create Content That Lives Beyond the Campaign
A great creator partnership delivers more than a single post. We can negotiate usage rights and manage asset delivery so high-performing creator content can be extended across paid social, organic channels, websites, PR, and other marketing efforts, creating more value from every partnership.
Grow an Engaged Social Community
Drive Content Reach & Video Views
Drive Consideration & Action
Build Brand Awareness & Recognition
Create Content That Lives Beyond the Campaign
1
Grow an Engaged Social Community
Follower growth is only valuable when you’re attracting the right people. We partner with creators whose audiences align with your target customer, using relevant, engaging content to introduce your brand to new communities and give them a reason to stick around.
2
Drive Content Reach & Video Views
Creators know how to make content people actually want to watch. From TikTok and Reels to longer-form storytelling, we develop platform-native content designed to capture attention, extend reach, and put your brand in front of new audiences in a way that feels natural to their feed.
3
Drive Consideration & Action
Influence should be able to move people closer to action. We build campaigns with clear calls to action and, where appropriate, tracked links, promo codes, retail integrations, and other conversion tools that help connect creator activity to traffic, consideration, and sales.
4
Build Brand Awareness & Recognition
Whether you’re launching a product, entering a new market, or looking to reach a new audience, the right creators can build familiarity and credibility quickly. We develop a strategic mix of creator tiers, communities, and content so your brand shows up consistently and authentically in the places that matter.
5
Create Content That Lives Beyond the Campaign
A great creator partnership delivers more than a single post. We can negotiate usage rights and manage asset delivery so high-performing creator content can be extended across paid social, organic channels, websites, PR, and other marketing efforts, creating more value from every partnership.
Let’s talk shop
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What It's Like to Work with a Top Influencer Marketing Agency in North America

What It's Like to Work with a Top Influencer Marketing Agency in North America

Talk Shop operates out of collaborative office hubs in Toronto, Vancouver, and Los Angeles, giving our influencer marketing company on-the-ground perspective in both Canadian and US creator markets, while functioning as one unified team across borders.

That cross-border reach matters most when brands are ready to scale a campaign beyond a single market. We help brands introduce products to new regions, and support brands looking to break into new markets, using the same creator vetting standards and reporting rigor on both sides of the border.

As an influencer marketing agency, we also don't operate in a silo. Your creator campaigns are built alongside our social media, public relations, experiential events, and paid media work, which means influencer content is planned to work in tandem with organic social calendars and paid amplification, not as a one-off tactic. And it's not limited to consumer brands: our team also runs B2B influencer marketing programs, connecting industry voices and LinkedIn creators with B2B brands looking to build credibility in more specialized markets.

Talk Shop operates as a seamless bridge between Canada and the US, scaling brands directly into US media ecosystems without the gaps that come from working with separate public relations agencies.
Talk Shop operates as a seamless bridge between Canada and the US, scaling brands directly into US media ecosystems without the gaps that come from working with separate public relations agencies.
Our unified setup means PR, paid media, and social media management all work together under one roof, keeping your brand narrative consistent across every touchpoint. Maximize your digital footprint by aligning your PR campaigns with our high-performance Paid Media Agency Solutions and expert Social Media Management.
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Case Studies

Work that speaks for itself

VIEW ALL
Purolator

Purolator

How Talk Shop helped Purolator turn a seasonal shipping offer into an award-winning creator-led gifting exchange centred around connection.

468K+
organic video views
18K+
organic engagements
Award-winning campaign - CPRS Best Social Media Campaign/Best Use of Influencers
View Case Study
Din Tai Fung

Din Tai Fung

How Talk Shop helped Din Tai Fung make its Canadian debut a cultural and culinary moment, earning 206M+ media impressions and selling out opening-week reservations.

361
media placements, 206M+ media impressions
3.9M
influencer reach, 80+ organic creator mentions
100%
positive or neutral media sentiment
View Case Study
VIEW ALL
FAQ

Frequently Asked Questions Regarding Influencer Marketing Agencies

Let's Talk
What does an influencer marketing agency actually manage?

We own influencer relations from start to finish. That includes:

Planning & Vetting – identifying the right influencer partners for your goals and budget

Contact & Contract – outreach, negotiation, and contract support, including exclusivity terms and campaign timelines

Briefing – a tailored brief for each influencer covering the brand and campaign, key messages, content dos and don'ts, and timelines.

Content Review – overseeing content as it rolls out, ensuring it’s up to standard, and compiling final assets for your team and legal approvals.

Reporting – a wrap report with agreed-upon KPIs and insights to guide future campaigns.

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How do you measure the success of an influencer marketing strategy?

We define success based on what each campaign is designed to achieve. Depending on the objective, that could mean measuring reach, engagement, follower growth, video views, website traffic, leads, product sales, or overall brand awareness. We use tools like tracked links, promo codes, platform analytics, and conversion data to connect creator content to measurable results, and use those insights to optimize throughout the campaign.

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Do you offer b2b influencer marketing, or only consumer campaigns?

We do both. For B2B brands, influencer marketing often means partnering with credible industry voices, subject-matter experts, and LinkedIn creators who can build trust and influence within specialized audiences. For consumer brands, we typically activate creators across platforms like TikTok and Instagram to drive awareness, engagement, consideration, and action. In both cases, the right creator and platform mix starts with who you need to reach and what you want them to do.

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How is Talk Shop different from other influencer marketing companies?

We don’t treat influencer marketing as a standalone tactic. As an integrated communications agency, we build creator strategies alongside PR, social media, paid media, and broader brand storytelling, helping strong ideas travel further across channels. With teams across Toronto, Vancouver, and Los Angeles, we also bring cross-market insight and relationships to brands looking to build relevance locally, nationally, or across North America.

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Let’s Talk Shop.

Ready to partner with an influencer marketing agency built to turn creator partnerships into measurable growth? Contact our team today to build a campaign that reaches the right audience through voices they already trust.
Let’s Talk Shop.

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