Public Relations Services

The public relations agency that shapes narratives and drives growth.

Great PR does more than generate attention. Talk Shop’s public relations services combine strategic storytelling, trusted relationships, and integrated communications to build credibility, shape conversations, and create meaningful momentum for brands. With teams on the ground across Canada and the U.S., we bring local market knowledge to every strategy while operating as one connected North American team.

Stories built to earn attention:

Strategic storytelling that gives media and audiences a compelling reason to care.

Local relationships, North American reach:

Teams in Toronto, Vancouver, New York and Los Angeles with the relationships and market knowledge to make stories resonate locally.

PR connected to the bigger picture:

Earned media integrated with social, influencer, experiential, and digital strategies to help strong stories travel further.

Interested in Public Relations Services?

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Our Approach

Public Relations Redefined: Driving Impactful Communications

We believe the best PR agencies should feel less like an outside vendor and more like an extension of your team. Talk Shop brings together senior counsel, strong media relationships, creative thinking, and teams living and working across Canada and the U.S.. Our public relations services are designed to move seamlessly from strategy to execution, with the right specialists around the table from day one.
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Thought Leadership
Talk Shop positions your executives as the voices your industry turns to, developing bespoke strategies that identify the right platforms, publications, and conversations. From Op-Ed placements to LinkedIn content programmes, we handle every element of executive profiling.
Media Relations
Proactive & Reactive Storytelling
Thought Leadership
Brand & Product Launches
Research & Data-Driven PR
Media & Creator Sampling
Corporate Communications
Issues & Crisis Communications
Measurement & Analytics
Let’s talk shop
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Media Relations
Strong media relations is built on strong relationships. Our teams maintain connections with journalists, editors, and producers across Canada and the U.S., connecting the right stories with the right people
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Proactive & Reactive Storytelling
You don’t need a major announcement to make news. We uncover stories and perspectives within your business, connect them to timely industry conversations, and move quickly when breaking news creates an opportunity for your brand to weigh in.
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Thought Leadership
We help executives become recognized voices in their industries. Through executive profiling, media opportunities, Op-Eds, speaking engagements, and LinkedIn strategy, we build platforms that demonstrate expertise and strengthen credibility over time.
4
Brand & Product Launches
Great launches build momentum before, during, and after the big reveal. We develop strategic timelines spanning early storytelling, media previews, announcements, creator engagement, events, and ongoing pitching to give new and established brands a reason to be talked about.
5
Research & Data-Driven PR
When there isn’t news, we help create it. We develop surveys, research, reports, and proprietary insights that give brands an ownable point of view, and turn the findings into compelling stories for media and beyond.
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Media & Creator Sampling
We get products into the hands of the media, creators, influencers, and reviewers who matter to your audience. From targeted sampling to custom mailers and unboxing experiences, we manage the process from concept and outreach through fulfillment and follow-up.
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Corporate Communications
We help organizations communicate clearly with employees, partners, stakeholders, and industry audiences. From corporate narratives and executive positioning to stakeholder and internal communications, we keep messaging clear and consistent.
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Issues & Crisis Communications
We help organizations prepare for issues before they happen and respond quickly when they do. From crisis playbooks and scenario planning to rapid-response messaging, media management, and senior counsel, we help protect trust through high-stakes moments.
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Measurement & Analytics
We look beyond reach and impressions to understand the real impact of PR. Our reporting tracks measures like coverage quality, message pull-through, backlinks, referral traffic, brand interest, and share of voice, and uses those insights to continually sharpen the strategy.
Media Relations
Proactive & Reactive Storytelling
Thought Leadership
Brand & Product Launches
Research & Data-Driven PR
Media & Creator Sampling
Corporate Communications
Issues & Crisis Communications
Measurement & Analytics
1
Media Relations
Strong media relations is built on strong relationships. Our teams maintain connections with journalists, editors, and producers across Canada and the U.S., connecting the right stories with the right people
2
Proactive & Reactive Storytelling
You don’t need a major announcement to make news. We uncover stories and perspectives within your business, connect them to timely industry conversations, and move quickly when breaking news creates an opportunity for your brand to weigh in.
3
Thought Leadership
We help executives become recognized voices in their industries. Through executive profiling, media opportunities, Op-Eds, speaking engagements, and LinkedIn strategy, we build platforms that demonstrate expertise and strengthen credibility over time.
4
Brand & Product Launches
Great launches build momentum before, during, and after the big reveal. We develop strategic timelines spanning early storytelling, media previews, announcements, creator engagement, events, and ongoing pitching to give new and established brands a reason to be talked about.
5
Research & Data-Driven PR
When there isn’t news, we help create it. We develop surveys, research, reports, and proprietary insights that give brands an ownable point of view, and turn the findings into compelling stories for media and beyond.
6
Media & Creator Sampling
We get products into the hands of the media, creators, influencers, and reviewers who matter to your audience. From targeted sampling to custom mailers and unboxing experiences, we manage the process from concept and outreach through fulfillment and follow-up.
7
Corporate Communications
We help organizations communicate clearly with employees, partners, stakeholders, and industry audiences. From corporate narratives and executive positioning to stakeholder and internal communications, we keep messaging clear and consistent.
8
Issues & Crisis Communications
We help organizations prepare for issues before they happen and respond quickly when they do. From crisis playbooks and scenario planning to rapid-response messaging, media management, and senior counsel, we help protect trust through high-stakes moments.
9
Measurement & Analytics
We look beyond reach and impressions to understand the real impact of PR. Our reporting tracks measures like coverage quality, message pull-through, backlinks, referral traffic, brand interest, and share of voice, and uses those insights to continually sharpen the strategy.
Let’s talk shop
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What It’s Like to Work with a Top Public Relations Company in North America

What It’s Like to Work with a Top Public Relations Company in North America

Talk Shop operates out of collaborative office hubs in Toronto, Vancouver, and Los Angeles, giving our public relations agency teams direct experience in both Canadian and U.S. media markets. We live and work in the markets we serve, building relationships with the journalists, creators, and industry voices shaping conversations on the ground.

That cross-border structure means we understand that great PR isn’t one-size-fits-all. We bring one connected strategy across markets while tailoring the stories, relationships, and execution to the nuances of each audience.

As a true extension of our clients’ teams, we don’t just develop the PR strategy and step back. We work alongside clients from strategy through execution, identifying stories, building media relationships, responding to timely opportunities, preparing spokespeople, and measuring what’s working. And because PR rarely operates in isolation, our media relations work can integrate seamlessly with social, influencer, experiential, and digital strategies to help strong stories travel further.

Talk Shop operates as a seamless bridge between Canada and the US, scaling brands directly into US media ecosystems without the gaps that come from working with separate public relations agencies.
Talk Shop operates as a seamless bridge between Canada and the US, scaling brands directly into US media ecosystems without the gaps that come from working with separate public relations agencies.
Our unified setup means PR, paid media, and social media management all work together under one roof, keeping your brand narrative consistent across every touchpoint. Maximize your digital footprint by aligning your PR campaigns with our high-performance Paid Media Agency Solutions and expert Social Media Management.
Let’s talk
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Case Studies

Work that speaks for itself

VIEW ALL
Lavazza

Lavazza

How Talk Shop helped Lavazza build brand awareness, grow its audience, and earn 115M+ impressions through an integrated communications program.

Teck

Teck

How Talk Shop helped raise awareness for Teck’s Copper & Health Program, promoting the efficacy of antimicrobial copper in combating the spread of germs.

Best Buy

Best Buy

How Talk Shop helped Best Buy stand out and drive sales across the country's biggest retail moments.

FAQ

Frequently Asked Questions Regarding Public Relations Agencies

Let's Talk
What should a brand look for when evaluating public relations agencies?

At Talk Shop, we believe the best PR partnerships start with the right fit. Your agency should feel like a true extension of your team—invested in your business, easy to work with, and able to bring both strategic counsel and hands-on support when you need it. Beyond chemistry, look for deep industry knowledge, strong relationships with the media that matter to your brand, and the ability to bring local expertise to cross-border campaigns. And importantly, look for a partner that can prove the value of the work, measuring meaningful impact rather than relying on vanity metrics like impressions alone.

How does a public relations company handle cross-border campaigns for the U.S. and Canada?

Talk Shop’s teams in Toronto, Vancouver, New York and Los Angeles operate as one integrated agency, making it easy to build campaigns that work across both Canada and the U.S. We know that what resonates in Canada won’t always land the same way in the U.S., and even within those markets, there are important nuances to consider. Rather than applying a one-size-fits-all strategy, we bring our teams together around one overarching approach, then tailor the stories, media targets, and execution to what will resonate in each market.

What industries do Talk Shop’s public relations services specialize in?

Talk Shop brings deep industry experience across technology, non-profit, health, financial services and fintech, consumer, real estate, food and beverage, and energy and resources. Our teams understand the media landscapes, audiences, and business challenges unique to each of these sectors, allowing us to get up to speed quickly, find the stories that matter, and build PR strategies grounded in what will actually resonate.

Let’s Talk Shop.

Ready to partner with a leading North American public relations company? Contact our media experts today to build an integrated communications strategy that gets people talking.
Let’s Talk Shop.

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