Standing Out in the Shopping Rush

How Talk Shop helped Best Buy stand out and drive sales across the country's biggest retail moments.

Public Relations
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Media Relations
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Influencer Relations
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Experiential Marketing
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Technology
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2500+
earned media hits per year
800M+
earned impressions
8+
events

Challenge

Best Buy competes in one of the most crowded, high-stakes calendars in Canadian retail. Nearly every major shopping period, from Back to School to Black Friday to the holiday season, puts every electronics and appliance retailer in the country chasing the same consumers, the same media coverage, and the same influencer attention at the same time.

The challenge for Best Buy is staying top-of-mind and top-of-cart through all of it: hitting sales and SKU-specific targets tied to whatever's being pushed that season, while never letting the brand slide into "just another retailer running a sale."

That meant Best Buy needed a partner who could turn over fresh, credible media and influencer moments multiple times a year, each one distinct enough to earn attention, but all reinforcing the same underlying position: Best Buy as the go-to Canadian destination for tech, appliances, and home.

Our Approach

Talk Shop crafts annual campaign strategies for Best Buy each year, blending paid and earned media, influencer partnerships, thought leadership, and consumer and media events tailored to each key shopping period. For each moment, we develop communications plans and materials, execute targeted pitching, and facilitate expert commentary, influencer collaborations, and live events to boost visibility.

Over the years, our campaigns have included everything from a 3-day holiday activation at STACKT Market featuring a custom AR experience and branded snow globe that drew over 1,000 attendees and 2.2M+ impressions, to a Back to School Drone Drop at TMU's #RoadtoTMU Street Fair that earned Best Buy the longest lines and highest engagement on-site, along with 60M impressions from national outlets including The Globe and Mail and National Post. For Earth Day, an influencer and event-driven push around Best Buy's trade-in and recycling programs, including workout activations in Toronto and Vancouver, kept sustainability top of mind beyond the traditional retail calendar.

Across campaigns like these, Talk Shop has driven results such as 418 media hits and 135.3M impressions in a single holiday season alone. We also developed and oversaw thought leadership efforts that amplify Best Buy executive voices with timely insight on consumer trends, keeping the brand part of the conversation year-round.

Results

2500+
earned media hits per year
800M+
earned impressions
8+
events
250+
social posts per campaign
  • Each year, over 4-6 pillar campaigns, Talk Shop secures 2500+ media hits
  • Coverage results in 800M+ public impressions and 250+ social media posts based on campaign content.
  • Best Buy relies on Talk Shop’s creative support to develop fresh annual campaign concepts and provide end-to-end execution support
  • Coverage spans National tech, lifestyle and trade outlets
  • Talk Shop has coordinated more than 8 events for Best Buy
  • Campaign sales peak and increase YOY

Let’s Talk Shop.

Let’s Talk Shop.

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