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Challenge
Mosaic Homes has been shaping communities for decades, building a reputation as a trusted developer with a distinct approach to design and placemaking. As the company continued to grow, it needed a communications program that could strengthen that reputation while keeping individual projects visible in an increasingly competitive real estate market.
The challenge evolved alongside the business. What began as a need for marketing communications and media relations in 2012 expanded into an integrated social and earned media program, with an increasing focus on connecting brand storytelling directly to project marketing. The goal wasn’t visibility for visibility’s sake; it was to build long-term brand equity while helping individual developments attract attention, website traffic and qualified leads.
Our Approach
Talk Shop built an integrated media relations and social program that connects Mosaic’s corporate reputation with the stories behind its communities. Working closely with Mosaic’s leadership and marketing teams, we create ongoing opportunities around project launches, sales milestones, design trends, interiors, amenities and the broader issues shaping Vancouver real estate.
Our social team manages Mosaic’s day-to-day content strategy and community engagement, building a consistent digital presence that keeps audiences connected to the brand between major project moments. In parallel, our media relations team maintains relationships with the reporters and outlets shaping Vancouver’s real estate conversation, using timely project and lifestyle stories to earn credible third-party coverage. Together, the channels reinforce one another, extending the reach of Mosaic’s projects while building familiarity and trust in the Mosaic brand over time.
Results
The long-term program has helped make Mosaic a consistent presence in Vancouver’s real estate conversation while building a growing community around the brand online. From 2022 to 2024 alone, project storytelling generated 220+ media hits and 90M+ impressions, with coverage driving audiences back to Mosaic’s website and supporting project awareness and lead generation.
Let’s Talk Shop.
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