Delivering Cheer: Making Holiday Shipping Shareworthy

How Talk Shop helped Purolator turn a seasonal shipping offer into an award-winning creator-led gifting exchange centred around connection.

Influencer Relations
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Digital + Social Media
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468K+
organic video views
18K+
organic engagements
Award-winning campaign - CPRS Best Social Media Campaign/Best Use of Influencers

Challenge

The holidays are one of the busiest and most competitive periods for shipping, when Canadians are thinking about getting gifts where they need to go, not necessarily which carrier gets them there. Purolator wanted to drive awareness of its Flat Rate Shipping Boxes and 40% off in-store shipping promotion while reinforcing the convenience, reliability and nationwide reach behind one of Canada’s most recognized delivery brands.

The challenge wasn’t simply promoting a discount; it was finding a way to make shipping feel relevant and engaging to younger Canadians. Research showed Gen Z and younger Millennials were increasingly drawn to tangible, offline experiences, while social trends pointed to renewed interest in pen pals, physical mail and nostalgia-driven gifting. At the same time, growing interest in supporting Canadian businesses created an opportunity to connect Purolator’s Canadian heritage with the emotional side of holiday giving.

Our Approach

Talk Shop turned those insights into Delivering Cheer, a creator-led gifting exchange built around the joy of sending something thoughtful across the country. Creators curated gift boxes filled with locally-made products, packed them into Purolator Flat Rate Shipping Boxes and sent them to fellow creators, bringing Purolator’s promise of connection to life while naturally showcasing its holiday offer.

Authenticity drove the creator strategy. We paired Kaitlyn (@likeablecocktails) and Larry (@thewhyteelephant), whose real-life friendship already had a following online, and connected city-guide creators Jessica (@jessicaexploring) and Jennifer (@thatsreallyjen) as holiday pen pals. Creators documented the curation, shipping and unboxing experience across Instagram, TikTok and YouTube Shorts, turning each exchange into a story audiences could follow from beginning to end. Talk Shop coordinated creator partnerships, in-store visits, cross-country shipping and publishing within a compressed two-week timeline, launching the entire campaign on time and on budget.

Results

468K+
organic video views
18K+
organic engagements
1,000+
comments, saves and shares
423
organic saves
11M+
combined following of lead creator pair
100%
organic results with no paid amplification

Delivering Cheer turned a transactional holiday offer into a story about connection, earning audience reactions that described the campaign as “wholesome” and “endearing.” Content that clearly communicated Purolator’s flat-rate pricing and 40% discount drove particularly strong response, showing that emotional storytelling and product messaging could work together rather than compete for attention.

The campaign also identified TikTok as an important future opportunity for Purolator, generating comparable or stronger viewership than Instagram alongside higher engagement and save rates. The results reinforced the value of authentic creator relationships, culturally relevant ideas and tangible experiences in reaching younger Canadians.

Let’s Talk Shop.

Let’s Talk Shop.

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