Making Reddit a Brand to Watch

How Talk Shop helped Reddit build its Canadian presence, earn national media attention and establish the platform’s value for consumers, advertisers and brands.

Public Relations
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Media Relations
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Technology
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Coverage secured in Financial Post, Daily Hive, Narcity, Media in Canada, BNN, and more
Always-on program spanning both consumer media relations and trade thought leadership
Messaging strategy built around Reddit's impact on Canadian brands and the Canadian job market

Challenge

As a globally recognized platform that has played a critical role in AI search, Reddit was expanding into new markets and needed to translate that large, global relevance into distinctly local stories. Beyond building consumer awareness, Reddit had an opportunity to strengthen understanding among advertisers and businesses of the platform's growing it’s reputation among highly engaged communities and value as a marketing channel.

The challenge was establishing why Reddit mattered. Talk Shop needed to build credibility across both consumer and business audiences while giving media compelling reasons to cover the platform beyond tech and product news.

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Our Approach

Talk Shop developed a comprehensive strategy that leveraged executive thought leadership and media relations that spanned national consumer, business and marketing media. The strategy paired proactive storytelling with timely platform moments to grow Reddit's visibility while establishing a stronger narrative around its role in the market.

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Talk Shop centred storytelling around Reddit's value to local brands and its investment in the local job market, giving business media tangible reasons to engage with the platform's growth story. Consumer storytelling and moments including Reddit Recap broadened that narrative, earning attention across outlets including Financial Post, and leading Tier 1 media, connecting Reddit's local presence to larger global conversations.

The program established Reddit as a growing force in the market, building visibility with consumers while strengthening its credibility among advertisers and brands. Reddit Recap became a particular standout, with the market leading Reddit's global markets for coverage of the annual moment.

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The program established Reddit as a growing force in the Canadian market, building visibility with consumers while strengthening its credibility among advertisers and brands. Reddit Recap became a particular standout, with Canada leading Reddit’s global markets for coverage of the annual moment.

Let’s Talk Shop.

Let’s Talk Shop.

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