Bringing Snap Into Focus in Canada

How Talk Shop helped Snap build its market presence, showcase the value of augmented reality for brands, and generate media relations and executive thought leadership.

Public Relations
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Media Relations
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Executive Profiling
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Technology
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100+
earned media placements
28M+
impressions
General Manager Matt McGowan established as an industry voice to watch

Challenge

As a global pioneer in augmented reality and visual messaging, Snap’s reputation in new markets didn't yet reflect the scale of its technology, investment or ambitions. As Snap grew its local presence, it needed to build greater awareness among consumers and businesses while demonstrating how brands could use its technology to meaningfully connect with their audiences.

As Snap expanded their technology and business and advertiser relationship, there was a growing need to create a distinctly local narrative, while simultaneously building the profile of country managers and key executives in each market. 

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Our Approach

Snap tapped Talk Shop to build an always-on media relations and thought leadership program that could strengthen the company's local presence while giving its leaders and technology a bigger platform. The strategy brought together proactive brand storytelling, executive profiling and targeted consumer, business and trade media relations to demonstrate Snap's relevance to both audiences and advertisers.

Talk Shop positioned the country manager as an industry voice to watch, securing opportunities in leading tier-1 media: Toronto Life, Bay Street Bull, The Feed and Tech Talk, while storytelling around Snap's augmented reality capabilities demonstrated the platform's value for brands. A standout FASHION Magazine feature brought that story to life, while coverage in the country's national and regional news outlets highlighted Snap's growth and investment in local talent.

Results

100+
earned media placements
28M+
earned media impressions
Coverage across national, consumer and trade media
Canadian growth stories in Toronto Star, blogTO, Daily Hive, Curiocity and Narcity
Matt McGowan established as an industry voice to watch

The program strengthened Snap’s profile as both a consumer brand and technology leader, while elevating Matt McGowan as a recognizable industry voice. Strategic storytelling helped translate Snap’s global leadership into locally relevant proof points, demonstrating its value while reinforcing its investment in the market.

Let’s Talk Shop.

Let’s Talk Shop.

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